blog post by Krista Detwiler, Habitat for Humanity Account Supervisor
Our team recently took on the task of promoting a Yo Gabba Gabba! Live! event to benefit Springfield/Eugene Habitat for Humanity and the Habitat for Humanity ReStore. Promotion was a challenge due to time constraints and a lack of physical promotional materials, but our team got on it to generate as much buzz as we could. We were initially a bit confused as to how we could possibly attract a college audience to a children’s show, but with a little more research we found that Yo Gabba Gabba! draws a unique, boundary-crossing audience with appearances from talents such as The Roots, MGMT, Snoop Dogg, Jack Black and Biz Markie with “Biz’s Beat of the Day.” Keller Williams was the special musical guest in Eugene at the Hult Center.
To promote the event we used Facebook and Twitter and quickly produced some media materials including a news release, media advisory and fact sheet. We succeeded in having an article written about the event in the Oregon Daily Emerald, which was very exciting. We all learned a lot through the process, especially through collaborating with the Daily Emerald. Delegation, communication and teamwork were key and we were so happy to see a great turnout at the event. A couple of us attended and couldn’t help but dance, sing and beat box throughout the energetic show. As a team, we are excited to see what else we can accomplish for the Habitat for Humanity and the ReStore!