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How to Make Your College Goodbyes Count

  Written by Ainsley Blandford, Account Supervisor for Volunteers In Medicine. As soon-to-be college graduates, we are hyper aware of the many good first impressions we have to make ahead of us. But what about our last impressions? Who and what do we say goodbye to? And more importantly, how?   Throughout our four years […]

Questions to Ask While Hiring a PR Agency

Written by Lola’s Fruit Shrubs account team members Shelby Deffterios, Nicole Salcido, Taylor Lukkes and Jaclyn Robinson. What size firm would be most beneficial for my company? Larger firms are likely to have a reputation within the industry, so doing your research prior to contacting a firm can give your company a better understanding of […]

Skills to Master Before Graduation

Written by Brett Golonka, Account Executive for the JSMA Account Team.  So, graduation is near and you have been frantically searching for that dream job. After all, college has given you the skills that you will need in the “real world,” right? In some ways you are right, and in some ways you are wrong. […]

Crisis Communication Takeaways

Written by Claire Sigler, Account Executive for the SOJC Writing Central account team.  In the last three weeks, two crisis communication cases have captured the nation’s news and social media outlets: the United Airlines flight overbooking scandal and the American Airlines stroller incident. In public relations, the first statement a company releases about a crisis […]

How to Negotiate Your First Job Offer

Written by Kaitlyn Penrod, Account Supervisor for the JAJ Enterprises account team. As graduation nears, college seniors like myself are trying to answer the question, what’s next? What job, position, industry and city? One question mixed in the array of “what’s next” questions that isn’t talked about as openly is how much?  Students across the […]

Different Types of Writing You’ll Find in PR

Written by Caitlin Eckvahl, Account Executive for PRSA Account Team.  Being a PR professional means that you’ll be one of the main communicators for an entire organization. Outside of cranking out press releases, you’ll find yourself communicating a variety of messages to many audiences. Here are some of the different types of writing you can […]

Spring Term: The Hottest Study Spots On Campus

Written by Account Executives Haley Dowell, Nikki Kesaris, Katie Thompson and Kristin Peixotto, and Account Supervisor Jenna Perlmutter, for the Susan G. Komen account team. At any sight of sun, students at the University of Oregon emerge from their homes; attitudes become more cheerful and students seek the perfect outdoorsy study spot. Finding the best […]