Role of Public Relations in Fashion

Written by Lina Allen, Account Executive for PRSA Oregon.   You might think that public relations has no real purpose in fashion; before I started this blog I was somewhat skeptical myself. There was a time when I thought all that mattered in fashion was the design of the clothes. But in writing this blog […]

“Do’s” and “Dont’s” to Prepare for an Informational Interview  

Written by Account Executives Haley Dowell, Nikki Kesaris, Katie Thomson and Kristin Peixotto, and Account Supervisor Jenna Perlmutter, Susan G. Komen Account Team. Maybe you’re hoping to land your “dream” job but you want to learn more about the industry or company before taking the leap and applying. Informational interviews can be awkward and uncomfortable, […]

Snapshot of Snapchat’s New Advertising API Technology

Written by Taylor Newberry, Account Executive on Constellation Brands Account Team.   This year proved to be an exciting year for Snapchat. The breakout social media platform became sponsored by Cannes Lions Innovation, the premier international advertising festival. At the festival Snapchat introduced Memories, a way to archive, save and share old snapchats; and reached […]