Allen Hall PR Blog
How the SOJC Prepares Students for Client-Based Work, By: Maisie McCarley, Marcella Jones, Kelsi Monroe, Eva Camacho, and Helen McKnight
The University of Oregon School of Journalism and Communication (SOJC) is a leading research institute that prepares its students for careers in journalism, advertising, public relations, and media studies. Effective communication and building trust with clients is...
Women’s History Month, By: Amelia Kennedy, Lily Chrisman, Siri Brakstad, Eva Price, Bella Macleod, and Madeleine Ford
March is Women’s History Month, a month dedicated to recognizing and celebrating the achievements of women throughout history. Women have played a crucial role in public relations, shaping the field into what it is today. Historic female figures in the PR industry...
The Importance of Black History Month and DEI in the Evolving Communications Industry, By: Beau Hewatt, Ellie Faugno, Laura Wallace, Matt Ritchey, Riley Gantman, Siri Brakstad
The communications industry is a dynamic and constantly evolving field that has the power to shape opinions, influence attitudes, and drive change. In today's world, diversity, equity, and inclusion (DEI) have become integral components of communication strategies....
The Four Best Rebrands (in our opinion), By: Jane Nyman, Jillian Gray, Emma Adams, Mia Singh, and Kylie Searfus
Nothing is better than a successful rebrand, and nothing is worse than an unsuccessful one. Today, we will be breaking down (in our opinion) the world's best re-brands and how public relations played a pivotal role in what can make a brand sink or swim. Petco In 2020,...
New Year, Nourished You, By Marcella Jones, Kelsi Monroe, Helen McKnight, and Maisie McCarley
Move over, new year, new you, 2023 is all about a nourished you. When entering a new year, it's easy to feel discouraged by toxic gym culture and messages that shame newly motivated people and put too much pressure on their physical appearance. Hearing these...
How Five Companies Have Given Back to Their Communities, By: Conall Anderson, Kaylee DaLuz, Sarah Campbell, Nicole Alstrin, and Brady Doran
Companies have a responsibility to the communities that allow them to exist. Many brands recognize this and make it a priority to give back, particularly in hard times like during the pandemic. Through doing good for the community, a company builds trust and long-term...
FIFA Pays Fans in Exchange for Good PR, By Susannah Hotovec, Sarah Campbell and Elyssa Agresti
For the Qatar World Cup 2022, Qatar’s Supreme Committee for Delivery and Legacy (SC) selected fans, titled fan leaders, to hand-select 50 fans per 60 countries, almost twice the amount of countries taking part in the World Cup. There were 400 fan leaders picked. The...
6 PR Campaigns that Contributed to Corporate Sustainability, By: Conall Anderson, Kaylee DaLuz, Brady Doran, and Riley Gentian
Corporate sustainability has never been more important. Coast to coast, the United States has experienced disasters from wildfires to hurricanes, made increasingly more severe by climate change. Businesses have a necessary role in bringing awareness and making...
“Run Don’t Walk”: The Boom of Influencer Marketing, By: Mary Gaffey, Tanner Smith, Eva Price, and Sophie DiLeva
In the marketing world, working with influencers has become inescapable and necessary for success. Despite jokes speculating about the difficulty or the actual purpose of an influencer, there is no doubt that they have changed the game. An influencer is a person who...