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PR Packages: The Overconsumption of Products for Influencer Collaboration – By: Maggie Delaney, Kate Merrill, Addie Peterson, Carlie Esses, and Valerie Landey

by Tanner Smith | Mar 5, 2024 | AHPR Blog

For Gen Z, PR packages have always been a part of the regularly scheduled content we see on our feeds. Brands send gifted products to influencers in hopes of a post in return. And this sort of PR strategy is something that, until recently, society has just accepted....

Highlighting 3 Black PR Professionals – By: Ella Norton, Jessica Hodges, Elyssa Agresti, Emma Misko, Ruby Abuhaljeh, and Nikki Roubos

by Tanner Smith | Mar 5, 2024 | AHPR Blog

Have you ever wondered who is behind the scenes and shaping the reputations of your favorite brands and organizations? Meet Nepherterra Best, Latoya Evans, and Wynona Redmond, three Black professionals who run the show in the world of public relations in honor of...

Why Sustainable Communication is So Important: Taylor Swift Case Study – By: Kelsey Freudenthal, Chloe Jurva, Abby Jones, and Sophie Sebastian

by Tanner Smith | Feb 26, 2024 | AHPR Blog

Celebrity immunity—the act of giving celebrities special treatment and leniency compared to the general public—has become increasingly frowned upon as climate change awareness grows. Consequently, celebrity’s actions and responses—and lack thereof—majorly shape...
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