Different Types of Writing You’ll Find in PR

Written by Caitlin Eckvahl, Account Executive for PRSA Account Team.  Being a PR professional means that you'll be one of the main communicators for an entire organization. Outside of cranking out press releases, you'll find yourself communicating a variety of messages to many audiences. Here are some of the different…
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Tabs and Tools to Have Open When Scheduling for Twitter

Written by Amanda Lam, account executive for PRSA Portland Metro account team. Social media platform Twitter has become an important tool for connecting brands with various audiences. Not only is the platform fast-paced, but also may be difficult to manage. In order to reach and engage an optimal amount of…
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How to create a strong brand persona on social media

Written by Gabi Deckleman, an account executive on the APWA account team Brands are everywhere. So much so that they drive us to wear what we wear, buy what we buy and follow what we follow. And just like us, brands have personalities. Social media gives brands a voice that…
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