Questions to Ask While Hiring a PR Agency

Written by Lola’s Fruit Shrubs account team members Shelby Deffterios, Nicole Salcido, Taylor Lukkes and Jaclyn Robinson. What size firm would be most beneficial for my company? Larger firms are likely to have a reputation within the industry, so doing your research prior to contacting a firm can give your…
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The Days of Traditional Community Management are Limited 

Written by Jonathan Cervantes, Account Executive for Constellation Brands.  We’ve all been there—after a long day of travel, the airline you flew on loses your baggage. After conversing with the baggage claim manager, you begin to feel that it’s useless to continue the conversation. Instead of persisting to express your feelings…
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Crisis Communication Takeaways

Written by Claire Sigler, Account Executive for the SOJC Writing Central account team.  In the last three weeks, two crisis communication cases have captured the nation’s news and social media outlets: the United Airlines flight overbooking scandal and the American Airlines stroller incident. In public relations, the first statement a…
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