Tips for Maintaining Professional Connections

Tips for Maintaining Professional Connections

Written by Julia Zinsmeister, Account Supervisor for the UO Business School Academic Centers team As public relations students, we are constantly told, “it’s all about who you know.” Networking is undoubtedly one of the most important aspects of the PR world. From...
10 Tips for Pitching to the Media

10 Tips for Pitching to the Media

Written by theSusan G. Komen Race for the Cure account team   Knowing how to pitch to the media is perhaps one of the most important skills for PR professionals to master. It’s not always easy to get coverage for your client, but the Allen Hall PR team created a...
Transparency is Key

Transparency is Key

Written by the Golden Bloomers International (GBI) account team: Sara McCauley, Sierra Gamelgaard and Terra Zicklin   Transparency is key for any company, organization or nonprofit to succeed on social media. Being active on social media is no longer a choice...