Launch Event Tips

Written by PeaceHealth Rides account team members Cole Garry and Kimberly Duyck.  This April, Eugene’s bike share program, PeaceHealth Rides, successfully launched. It has experienced high demand since the moment the system went online. A few of our firm members assisted the program in getting to this point. Here are…

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Role of Public Relations in Fashion

Written by Lina Allen, Account Executive for PRSA Oregon.   You might think that public relations has no real purpose in fashion; before I started this blog I was somewhat skeptical myself. There was a time when I thought all that mattered in fashion was the design of the clothes.…

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How to Explain PR to Your Peers

Written by Olivia Andurs, Account Executive on Jordan Schnitzer Museum of Art Account Team.   How do you explain Public Relations? Public Relations in its simplest form is “A strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to PRSA’s definition of PR. However, when…

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