Questions to Ask While Hiring a PR Agency

Written by Lola’s Fruit Shrubs account team members Shelby Deffterios, Nicole Salcido, Taylor Lukkes and Jaclyn Robinson. What size firm would be most beneficial for my company? Larger firms are likely to have a reputation within the industry, so doing your research prior to contacting a firm can give your…
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Your Public Relations Degree and Its Capabilities

Written by Katherine Wylie, Account Executive for JAJ Enterprises. Students spend the majority of high school preparing for college. Then, spend the majority of college prepping for the proverbial “real world.” Year in and summer out, most students bear the burden of finding relevant internships that will bolster their résumé,…
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Role of Public Relations in Fashion

Written by Lina Allen, Account Executive for PRSA Oregon.   You might think that public relations has no real purpose in fashion; before I started this blog I was somewhat skeptical myself. There was a time when I thought all that mattered in fashion was the design of the clothes.…
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