Questions to Ask While Hiring a PR Agency

Written by Lola’s Fruit Shrubs account team members Shelby Deffterios, Nicole Salcido, Taylor Lukkes and Jaclyn Robinson. What size firm would be most beneficial for my company? Larger firms are likely to have a reputation within the industry, so doing your research prior to contacting a firm can give your…
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The Days of Traditional Community Management are Limited 

Written by Jonathan Cervantes, Account Executive for Constellation Brands.  We’ve all been there—after a long day of travel, the airline you flew on loses your baggage. After conversing with the baggage claim manager, you begin to feel that it’s useless to continue the conversation. Instead of persisting to express your feelings…
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Skills to Master Before Graduation

Written by Brett Golonka, Account Executive for the JSMA Account Team.  So, graduation is near and you have been frantically searching for that dream job. After all, college has given you the skills that you will need in the “real world,” right? In some ways you are right, and in…
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