The Days of Traditional Community Management are Limited 

Written by Jonathan Cervantes, Account Executive for Constellation Brands.  We’ve all been there—after a long day of travel, the airline you flew on loses your baggage. After conversing with the baggage claim manager, you begin to feel that it’s useless to continue the conversation. Instead of persisting to express your feelings…
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How to Explain PR to Your Peers

Written by Olivia Andurs, Account Executive on Jordan Schnitzer Museum of Art Account Team.   How do you explain Public Relations? Public Relations in its simplest form is “A strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to PRSA’s definition of PR. However, when…
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