How to Explain PR to Your Peers

How to Explain PR to Your Peers

Written by Olivia Andurs, Account Executive on Jordan Schnitzer Museum of Art Account Team.   How do you explain Public Relations? Public Relations in its simplest form is “A strategic communication process that builds mutually beneficial relationships between...
10 Tips for Pitching to the Media

10 Tips for Pitching to the Media

Written by theSusan G. Komen Race for the Cure account team   Knowing how to pitch to the media is perhaps one of the most important skills for PR professionals to master. It’s not always easy to get coverage for your client, but the Allen Hall PR team created a...