Questions to Ask While Hiring a PR Agency

Written by Lola’s Fruit Shrubs account team members Shelby Deffterios, Nicole Salcido, Taylor Lukkes and Jaclyn Robinson. What size firm would be most beneficial for my company? Larger firms are likely to have a reputation within the industry, so doing your research prior to contacting a firm can give your…
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Crisis Communication Takeaways

Written by Claire Sigler, Account Executive for the SOJC Writing Central account team.  In the last three weeks, two crisis communication cases have captured the nation’s news and social media outlets: the United Airlines flight overbooking scandal and the American Airlines stroller incident. In public relations, the first statement a…
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