How to Explain PR to Your Peers

Written by Olivia Andurs, Account Executive on Jordan Schnitzer Museum of Art Account Team.   How do you explain Public Relations? Public Relations in its simplest form is “A strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to PRSA’s definition of PR. However, when…

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5 Ways to Implement a Successful Social Media Plan

In today’s age of technology, social media is one of the best ways to reach an intended audience. Whether for a company, organization or personal branding, a social media plan can be the key to success. While the social media strategy may differ depending on the targeted age range, small…

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