Transparency is Key

Transparency is Key

Written by the Golden Bloomers International (GBI) account team: Sara McCauley, Sierra Gamelgaard and Terra Zicklin   Transparency is key for any company, organization or nonprofit to succeed on social media. Being active on social media is no longer a choice...
Twitter and the Boston Marathon Bombing

Twitter and the Boston Marathon Bombing

During the Boston Marathon tragedy on April 15, 2013, several people tried to communicate with the rest of the world through text, email, posts or phone calls. One modern social media tool stepped up to the plate during this crisis of communication – Twitter. This...