Common PR Myths

Written by Lane Amateur Hockey Association account team members Jordyn Volk, Jack Bell, Hannah Oakley and Cal Will.  Every day, we are exposed to public relations in various forms, whether it’s through social media, press releases, advertisements or your favorite TV shows. Despite this mass exposure to PR, many people…
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How to Explain PR to Your Peers

Written by Olivia Andurs, Account Executive on Jordan Schnitzer Museum of Art Account Team.   How do you explain Public Relations? Public Relations in its simplest form is “A strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to PRSA’s definition of PR. However, when…
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