Questions to Ask While Hiring a PR Agency

Questions to Ask While Hiring a PR Agency

Written by Lola’s Fruit Shrubs account team members Shelby Deffterios, Nicole Salcido, Taylor Lukkes and Jaclyn Robinson. What size firm would be most beneficial for my company? Larger firms are likely to have a reputation within the industry, so doing your research...
Crisis Communication Takeaways

Crisis Communication Takeaways

Written by Claire Sigler, Account Executive for the SOJC Writing Central account team.  In the last three weeks, two crisis communication cases have captured the nation’s news and social media outlets: the United Airlines flight overbooking scandal and the American...
How to Explain PR to Your Peers

How to Explain PR to Your Peers

Written by Olivia Andurs, Account Executive on Jordan Schnitzer Museum of Art Account Team.   How do you explain Public Relations? Public Relations in its simplest form is “A strategic communication process that builds mutually beneficial relationships between...
Tips for Planning a Successful Event

Tips for Planning a Successful Event

Written by Account Executives Haley Dowell, Nikki Kesaris and Katie Thomson, and Account Supervisor Jenna Perlmutter, for the Susan G. Komen account team. If you have ever attended a social event, you’ve probably noticed all the hard work and details that go into...
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