Questions to Ask While Hiring a PR Agency

Questions to Ask While Hiring a PR Agency

Written by Lola’s Fruit Shrubs account team members Shelby Deffterios, Nicole Salcido, Taylor Lukkes and Jaclyn Robinson. What size firm would be most beneficial for my company? Larger firms are likely to have a reputation within the industry, so doing your research...
Role of Public Relations in Fashion

Role of Public Relations in Fashion

Written by Lina Allen, Account Executive for PRSA Oregon.   You might think that public relations has no real purpose in fashion; before I started this blog I was somewhat skeptical myself. There was a time when I thought all that mattered in fashion was the design of...
Tips for Maintaining Professional Connections

Tips for Maintaining Professional Connections

Written by Julia Zinsmeister, Account Supervisor for the UO Business School Academic Centers team As public relations students, we are constantly told, “it’s all about who you know.” Networking is undoubtedly one of the most important aspects of the PR world. From...
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