Role of Public Relations in Fashion

Role of Public Relations in Fashion

Written by Lina Allen, Account Executive for PRSA Oregon.   You might think that public relations has no real purpose in fashion; before I started this blog I was somewhat skeptical myself. There was a time when I thought all that mattered in fashion was the design of...
3 Social Media Content Trends to Embrace in 2017

3 Social Media Content Trends to Embrace in 2017

Written by Kayla Troike, Account Executive on Constellation Brands Account Team. It’s undeniable that social media is a must-have tactic in your strategic communication tool belt. With more businesses utilizing social for their marketing, sales, and customer service...
How to Explain PR to Your Peers

How to Explain PR to Your Peers

Written by Olivia Andurs, Account Executive on Jordan Schnitzer Museum of Art Account Team.   How do you explain Public Relations? Public Relations in its simplest form is “A strategic communication process that builds mutually beneficial relationships between...
The Dos and Don’ts of Portfolio Reviews

The Dos and Don’ts of Portfolio Reviews

Written by Hayden Skoch, account executive for Allen Hall PR. Prepare your portfolio before hand. A portfolio review is a professional showcase of your work. You should be preparing and altering your portfolio well in advance. You don’t need to be creative or have the...
7 Tips to Creating an Impressive Infographic

7 Tips to Creating an Impressive Infographic

  Written by Emily Choulamany, Account Executive for the Brianne and Ashton Eaton account team.   Whether you’re familiar with data visualization or not, the trendy platform of an infographic attracts target audiences to a brand’s key message. The most effective...
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